About
The Madaia Story
At Madaia, we see tennis as more than a sport. It is a rhythm, a mindset, a way of moving through life.
My name is Mayya Katsitadze and I'm so happy to welcome you to the world of Madaia.
Tennis has been part of my life for as long as I can remember. It shaped the way I see discipline, movement, resilience and beauty in the smallest details. The court taught me not only how to compete but also how to express myself.
When my professional tennis journey came to an end, I realised I wasn't ready to leave that world behind. I wanted to preserve that feeling and create something that carried the spirit of tennis into everyday life — beyond the court itself.
Madaia became that continuation.
We design refined tenniswear for women who are drawn to understated femininity, effortless silhouettes and the balance between sport and style. Pieces created not only for play but also for everything surrounding it — slow mornings, long lunches, weekends away and summer days in the city.
Inspired by the timeless elegance of tennis, Madaia brings a softer and more modern perspective to the sport.
Mission
Where Sport Meets Elegance
At Madaia, every piece begins with intention. From the choice of fabrics to the precision of each silhouette, we pay attention to every detail to create clothing that feels as beautiful as it looks.
We believe tenniswear should do more than simply perform. It should move with you, reflect your individuality and inspire confidence effortlessly — both on and off the court.
Values
Individuality and Freedom
At Madaia, we believe true confidence comes from feeling comfortable in your own movement, style and identity.
Every piece is created with a balance of elegance, performance and attention to detail.
We carefully select premium fabrics and focus on refined construction to ensure each design feels effortless to wear while maintaining the functionality required on the court.
More than a brand, Madaia is a community built around modern femininity, movement and self-expression. We invite you to become part of our story.
Coming Soon
See You in London
A new chapter of Madaia is taking shape in London.
We are preparing something special for the city — an intimate space to discover the world of Madaia, inspired by the elegance of tennis and modern femininity.
Opening details and dates will be revealed soon.
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Notify meAmbassadors
Madaia Ambassadors
Our ambassadors are the jewels of professional tennis, whose grace and mastery captivate millions. Each one embodies strength, passion and impeccable style. Together we strive for the heights of excellence, inspiring the world by our example.
Alina Korneeva
@aliakorneeva2007Professional tennis player and Madaia ambassador from 2021 to 2023. A true Madaia star who won the junior Australian Open and Roland Garros. Millions of viewers watched Alina compete in our pieces.
Elena Vesnina
@vesnushka86Olympic champion and friend of the brand. Elena chose Madaia for her final professional season, competing at Wimbledon and Roland Garros in our pieces before retiring in Madaia.