About
The Madaia Story
At Madaia, sport and style come together to captivate, inspire and bring comfort.
My name is Maya Katsitadze, and I am delighted to welcome you on behalf of Madaia. Tennis is more than a sport to me; it is a passion that became part of my life. On the court I learned discipline, the pursuit of excellence and the ability to see beauty in details.
When my professional career came to an end, I realised that leaving tennis entirely would mean giving up a part of myself. I wanted to preserve that connection and create something greater, something that would be a continuation of my story. That is how Madaia was born.
Our brand is the result of a deep love for sport. We speak of style, uniqueness and confidence, on the court and in everyday life. We combine elegance with functionality, respecting the traditions of tennis and bringing our own distinctive vision to racquet sports.
Mission
To create in order to inspire
Every Madaia piece is the result of meticulous work with materials, cut and design. We strive to create clothing that not only highlights your individuality but gives you confidence in any situation.
Values
Uniqueness and freedom
We are proud that everything we create meets the highest standards. We work only with the finest materials and apply advanced technology so that our pieces are not only beautiful but high-performing. We invite you to become part of the Madaia story.
Coming Soon
Coming to London.
Madaia is arriving in London this season. Our first UK pop-up will open in one of the city’s most iconic neighbourhoods.
Stay tuned for the address and dates. Sign up to be the first to know.
Notify meAmbassadors
Madaia Ambassadors
Our ambassadors are the jewels of professional tennis, whose grace and mastery captivate millions. Each one embodies strength, passion and impeccable style. Together we strive for the heights of excellence, inspiring the world by our example.
Alina Korneeva
@aliakorneeva2007Professional tennis player and Madaia ambassador from 2021 to 2023. A true Madaia star who won the junior Australian Open and Roland Garros. Millions of viewers watched Alina compete in our pieces.
Elena Vesnina
@vesnushka86Olympic champion and friend of the brand. Elena chose Madaia for her final professional season, competing at Wimbledon and Roland Garros in our pieces before retiring in Madaia.